Mastertech Web Applications in Thane, Maharashtra is looking to fill its position for the post of SEO Team Leader.
Job Description
Job Description
- Design, execute & manage SEO processes, content strategies & link building outreach campaigns.
- Develop relationships with key influencers on Social Media & potential link partners.
- Develop & maintain enterprise-level SEO guidelines & training.
- Establish requirements, processes, tasks & resources associated with the delivery of SEO/link building strategy.
- Develop & present SEO best practices and strategy for web search, social media, viral marketing, images and video for our various sites and blogs.
- Help to establish and institute an enterprise/brand-level SEO measurement framework.
- Identify ways to enable/optimize outreach and initiate communication with prospective site owners for link building opportunities – using cold email, cold phone calls, social media & other avenues.
- Communicate with management, teammates & affiliate managers on expectations, project timelines, development and goals/results.
- Manage a team of 3-5 SEO Specialists and be accountable for the weekly delivery of their established goals.
- Model the way for our SEO Specialists by demonstrating how to implement an established SEO strategy by “rolling up the sleeve” and actually executing it.
- Perform detailed analysis on various 3rd party sites for link prospecting and identifying content marketing/link building opportunities – using competitive intelligence tools.
- Analyze web sites to identify technical SEO factors and develop plans for similar implementations on our web properties.
- Work independently on all aspects of SEO, including keyword research, content strategy, social media, outreach and link building – to enhance organic search visibility for our web properties.
- Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits, and pro-actively seeking out relevant link placements on external websites to increase organic rankings.
- Work with internal web/content development team to improve content, internal linking and site quality.
- Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions. communicate with technical teams to resolve issues.
- Monitor, track and report on SEO performance and trends.
- Research and stay up-to-date on new developments, trends and technologies within the SEO space.
Requirements and Primary Skills
- Bachelor’s degree preferred in computers, business, marketing, communications or related field of study.
- Minimum of seven (7) years of total professional/corporate experience with SEO/link building related area of work + at least three (3) years of experience as a SEO team leader.
- Outstanding communication skills (verbal & written) with a rich English vocabulary usage.
- Demonstrated ability to utilize English language for persuasive & engaging communication with no grammatical errors.
- A creative and strategic problem-solver; who is crazy about detail and have the ability to operate effectively in a deadline-driven environment.
- A sophisticated understanding of organic search and content marketing.
- Team building, mentoring and people management skills.
- The capacity to clearly articulate thinking and adapt presentations for a range of audiences.
- A deep familiarity with Google (and Bing’s) search services and analytical platforms.
- Prior experience using SEO analysis/research tools like AHREFs, Magestic, SEOmoz, or similar tools.
- Sound understanding of search engine algorithms and updates such as Panda, Penguin and Hummingbird core search technology – for regular sites, mobile sites and apps.
- Web analytics experience with knowledge of analytical tools such as Google Analytics & Google Webmaster Tools.
- Self-motivated, detail oriented, ability to prioritize, multi-task and manage multiple initiatives simultaneously.
- Basic knowledge/understanding of HTML, CSS, JavaScript & technical recommendations.
- Ability to work independently and as part of a team.
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